Checkout Optimizations Most Stores Miss

The checkout is where great marketing goes to die. Tiny UX details turn into giant revenue swings. Here are seven we routinely ship.

1. Guest checkout above the fold

Forcing account creation is the easiest 5-10% you'll ever leave on the table.

2. Express wallets first

Apple Pay, Google Pay, Shop Pay above the form. Mobile conversion jumps double digits.

3. Real-time field validation

Inline error messages beat post-submit error pages, every time.

4. Sticky order summary on mobile

Reassures the buyer through every step. Reduces drop-off at payment.

5. Show shipping cost early

Surprise shipping is the #1 reason for cart abandonment globally.

6. Trust signals near the CTA

Money-back, secure payment, free returns. Right next to the Pay button.

7. One-page checkout

Multi-step is fine if it's three screens. Beyond that, single page beats it.