Brand Identity for Startups: Doing More with Less

You don't need a six-figure rebrand to look credible. You need a clear point of view and the discipline to apply it consistently.

Start with positioning

Who are you for? Who are you against? What do you believe? A logo means nothing without these answers.

Constrain your system

Two typefaces, four colors, one logo, one tone of voice. Limits force consistency. Consistency builds recognition.

Ship a mini-system

Logo, color tokens, type scale, three button states, four social templates. That's enough to start. Iterate as you grow.